Sessions of Professor Philip Kotler
An international marketing conference and exclusive sessions of Professor Philip Kotler were successfully held in Yerevan on November 14-15.
First Regional Marketing Week
In total, more than 1500 marketers, top managers, representatives of the business community, students, teachers and other interested people from Armenia, Russia, Ukraine, Georgia, Iran,Germany, Turkey, participated in the events held by the Armenian Marketing Association within the framework of the First Regional Marketing Week.
The professor also had official meetings with the President and Prime Minister of the Republic of Armenia, at which issues of marketing and management were discussed, and the main directions of future cooperation were outlined. In particular, the initiative of the Armenian Marketing Association to establish a regional Business School named after Professor Philip Kotler in Yerevan was approved.
The first Regional Marketing Week and the visit of Professor Philip Kotler to Armenia were the first significant step and impetus for the development of marketing and management not only in Armenia, but also in the region as a whole. We hope that such a bright and positive start will have stable productive success in the future!