We hear the heartbeat of the market.
Armenian Marketing Association
Armenian Marketing Association is a non-governmental organization founded in 2002 by a group of marketing professionals. During this period, the organization’s main activity was the implementation of qualitative-quantitative research and marketing consulting. The association’s range of services has expanded a lot during the last 15 years of successful work.
The precondition for the establishment of the Association was not only the development of marketing institutes and communications in Armenia but also the support of small and medium-sized businesses through marketing tools.
The sphere of marketing in Armenia was at an early stage of its development in 2002, and only 10-15% of organizations were using it. Those companies used outdated marketing methods. Although there was a massive increase in the number of companies that started to use marketing, a small number of them began to see its benefits. One of AMA’s primary tasks was to increase marketing relevance and its importance among business people.
The overall situation has improved a lot, and currently, there are many companies in the market that provide quality services in marketing. These companies offer research, consulting, branding, and advertising services.
The members of the Association are marketing specialists who work in different sectors of the economy. The Association’s experts have implemented many projects from 2002 to 2017, including the «Export Catalog of Armenia» (implemented since 2002), world-famous Philip Kotler training programs, research, and consulting projects for local and international organizations.
The association has already carried out 400 research and consulting programs and many other development programs.
The Association has been initiating and conducting various training programs since the day of its foundation. Those programs are designed to improve the professional theoretical and practical skills of the employees of Armenian organizations.
The Armenian Marketing Association became an official partner of ETCN within the partnership between the Netherlands Marketing Institute (NIMA) and the Netherlands Education and Training Center (ETCN). The European Marketing Confederation has accredited the Armenian Marketing Association to conduct training programs.
A professional training program, which included a trip to Austria, was announced in 2008 for Armenian entrepreneurs and managers. The business trip lasted six days, including visits to factories of well-known companies, business meetings with potential Austrian partners in several Austrian cities, including Vienna, Graz, and Salzburg.
Armenian Marketing Association is one of the few non-governmental organizations that operate successfully in marketing. During its activity, the Armenian Marketing Association has not only achieved significant height but also has made an enormous contribution to the improvement of marketing, and business culture in Armenia
The AMA’s mission includes the development of marketing institute and communication, an increase of marketing importance and necessity in the following ways:
1. Establishing effective relations between Armenian organizations involved in the marketing sector;
2. Providing highly professional and quality training programs for marketing specialists;
3. Developing and strengthening business relations between Armenian and foreign organizations/enterprises.
The development of the marketing institute in Armenia was relatively low at the time of the association’s establishment. The results of the research that was conducted to determine the level of marketing usage in Armenian organizations evidenced the fact mentioned above.
The low level of business involvement was due to the lack of information on the effectiveness of marketing communications. Although the number of marketing and consulting companies increased rapidly during recent years, the growth is only a quantitive.
The Armenian Marketing Association aims to expand the economic space of Armenia through marketing communications. The Association strives to supplement the lack of information, improve the quality of marketing services and research.
The Armenian Marketing Association promotes the increase in working efficiency of Armenian organizations through modern marketing tools.
Main goals and objectives of AMA that ensure the successful functioning of the organization:
- Development of marketing institution and marketing communication in Armenia
- Supporting small and medium businesses in Armenia through marketing tools
- Establishment of partnership relations between Armenian and international organizations, companies
- Activation of business relations of Armenian organizations that are involved in marketing
- Introduction of international standards for conducting marketing and sociological research in Armenia
- Cooperation with foreign organizations
- Creation of a database of the Armenian market, which contains information about different markets and organizations in Armenia
- Providing a high level of marketing consulting
- Conducting marketing and sociological research
- Organizing quality marketing training programs
- Certification of marketing training programs
- Certification of marketing specialists of Armenia
- Development of marketing educational programs and their promotion in Armenian Higher Education Institutions
Being guided by these principles will help to reach the above-mentioned goals and objectives:
- Quality of provided information
- Completeness and reliability of the information
- Work efficiency
- Professional-creative approach of work
- Attention to customer interests
- Individual approach to each customer
- High quality of all provided services
- The professionalism of the organization’s employees
The Armenian Marketing Association treats its work very seriously and is always responsible for the quality and results of its work.
The Armenian Marketing Association was founded by Aram Navasardyan together with other marketing professionals working in various sectors of the economy, production and service.
Thanks to their initiative, the Armenian Marketing Association was established in 2002 to develop the marketing institute and communications in Armenia.
Charter of AMA
All the activities of the Association are carried out in accordance with the Charter of the Armenian Marketing Association.
Aram Navasardyan
President of the Armenian Marketing Association
He has 20 years of experience in marketing, PR, business consulting and other fields. Works with a number of international organizations in Armenia, such as USAID, Eurasia Foundation, World Bank, IFC, IREX, Swiss Agency for Development and Cooperation, etc.
Gayane Dajunts
Director of the Research Department
She received a master’s degree from YSU Faculty of Sociology in 2009. Then she attended training at the Institute of Marketing in the Netherlands and got a marketing specialist’s qualification. Gayane has been working in the field of research since 2005 in both qualitative and quantitative research.She has working experience with international and local companies. Gayane also has a lot of experience in conducting (moderating) focus group discussions.
Alexandr Glazunov
Art director
He has been developing websites, logos, corporate styles, and creating advertising materials since 2005. He is convinced that the idea solves the problem not the «game of colors». That is why he uses chastity and a sense of good taste in his work. He has more than 150 regular clients and more than 1000 design works in the portfolio.
Consulting and research department
This department provides marketing consulting, conducts marketing and sociological research, develops business plans, marketing policy, and seeks partners not only in Armenia but also abroad.
This section facilitates the implementation of projects for private companies, enterprises, non-governmental organizations, embassies operating in Armenia, international organizations,government agencies and ministries.
Publishing department
This department includes the publication of information catalogs such as «Armenian Export Catalog,» «Transcaucasian Export Catalog,» publication of scientific-research works, various advertising materials, information leaflets.
The department publishes advertising literature, a database of companies operating in Armenia, a business directory of companies operating in Armenia. The publication of such materials help to elucidate the export potential of Armenia.
Besides that, this department prepares informational web resources and materials about foreign exhibitions, fairs that are aimed at developing the culture of doing business.
The publishing department is the informational microphone of the Association. In addition to the points mentioned above, this department also creates documentaries («On the banks of the Araks River»).
Educational programs department
This department is responsible for organizing training programs for marketing professionals. The Association has been conducting short-term training programs since 2002, and it has been cooperating with the Marketing Institute of the Netherlands since 2007, thanks to which the NIMA training program has become available in Armenia. This department started cooperating with WIFI Austrian organization in 2008. Within the framework of the cooperation, marketing, management, finance and logistics programs became available to local specialists. The program also includes subgroups for representatives of the construction and energy sectors.
In addition, the Association provides corporate training programs for various organizations and short-term training, coaching programs for requalification of marketing specialists.
Development Department
One of the most important departments of the Armenian Marketing Association is the development department, which implements various programs for the development of small and medium business.
The work of this department is important because it helps to present Armenia as an effective, profitable business partner. In addition, the work of this department reveals current issues hindering the development of Armenia, and implements programs that improve the current situation.
The association carries out anti-corruption projects, projects on information accessibility, democracies, education, safety, and energy, etc.
One of the most effective projects of the Development Department is the «Export Catalog of Armenia» which is aimed at promoting Armenian export. The project has shown positive dynamics during the whole period of its existence (increase in the number of companies involved, increase in circulation, distribution of printed versions of catalogs in more countries, increase in demand), which became the basis for the implementation of a new project named Transcaucasian Export Catalog in 2007-2008.
Department of Information and Communications
This department deals with the organization of various PR, advertising campaigns, presentations, and exhibitions. Events and campaigns mentioned above are aimed at promoting the product or service of different organizations.
The information and communication department organizes thematic and press conferences, seminars, and other similar events. In addition, this department deals with the development of project ideas aimed at promoting different products or services.
This department has already realized more than 40 similar events.
THE INFORMATION REPUBLICAN UNITARY ENTERPRISE «NATIONAL CENTER FOR MARKETING AND PRICE STUDY» OF THE MINISTRY OF FOREIGN AFFAIRS OF THE REPUBLIC OF BELARUS (referred to as the NCMPS) has 20 years of experience in the field of marketing and consulting services. Thus, the NCMPS conducts marketing research of the Belarusian and international markets, organizes exhibitions and congress events in Belarus and abroad, as well as seminars on procurement and economic activity. The NCMPS also informs about tenders in foreign countries, provides informational, analytical, and advertising publications on foreign trade topics.
The NCMPS has branches in all major centers of business activity of the Republic of Belarus. The partner and agent network abroad includes more than 150 organizations from different countries of the world. The enterprise has huge information and resource potential for market research; on the basis of the NCMPS, a single portal for foreign trade www.export.by. In addition, the NCMPS has a modern technological and informational base to ensure electronic procurement on a competitive basis in Belarus and abroad — the official website www.icetrade.by.
The ncmps.by portal is a foreign trade Internet platform that provides information about Belarusian exporters and their goods (services), analytical information on the structure of Belarusian exports, foreign markets and the legislation of various countries on the regulation of foreign economic activity.
