Here are some must-see presentations you won’t want to miss:
🔸Making Relationships Count. Quantifying the human-centric factors driving business success, Jami Guthrie, Vice President, Consumer
Insights at McDonald’s, Manila Austin, PhD, VP, Global Head of Research Innovationat at C Space, and Peter Fader, Professor of Marketing at The Wharton School.
🔸Self(Ish): Redefining Motherhood As A Transformational Journey, Not A Role, francky david, Global Consumer & Health Care Professional Insights Manager – Nestlé Nutrition at Nestlé, and Nathalie Coste, Founder of Lovebrands.
🔸Creating the Beauty Insights that Move Africa. AfriLab: How mobile digital communities are co-creating the future of beauty experiences across the continent, Kambe Mwaba, Head of Evaluation Intelligence at L’Oréal Sub-Saharan Africa, and Christine Laurenssen, Business Director Africa at MDI (Mobile Digital Insights).
🔸Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale? A research framework for meta-analysis of video ads by combining machine learning and human encoding, Minh Nguyen, Senior Marketing Research Manager, Google Japan.
