An award ceremony for the winners of the International Advertising Festival «White Square» was held on July 9. It was held online for the first time, and the event’s slogan was Time to Win! This year, 937 works from 31 countries’ participants competed for the festival awards in the categories Creativity, Branding, Creative Effectiveness, Marketing, Media, Digital, and Change For Good. The jury chose the winners during the live conferences. The jury included titled creative directors of leading agencies from around the world. You can watch the 2020 White Square Awards Ceremony here.
Alena Ustinovich, Chairman of the Board of the Association of Communication and Marketing Agencies of Belarus, producer of the White Square festival, noted: “For the communications industry, this year turned out to be a real challenge in every country and around the world, a challenge for each of us and our teams. Today, more than ever, our industry needs a fresh breath, a portion of inspiration, and a little creative adventurism, which we usually bring to all spheres of the economy, culture, and society as a whole, thanks to advertising festivals in general, and White Square in particular. I am glad that almost a thousand works in the festival reflected the strong character of our industry, which strives and knows how to win.
So, we present and congratulate the winners of «White Square» 2020.
The creative agency of the festival, which received the most awards due to the jury’s choices, was the agency BBDO Moscow, Russia.
The Belarusian agency of the festival — TDI Group Belarus.
GRAND-PRIX
Kak tebe takoe, Elon Musk?, Ruport, Russia
Russian Yoga School, Zebra Hero, Russia
CHANGE FOR GOOD
- CHANGE FOR GOOD
S1 Change for Good / Film
Gold
The Choice, Marvelous LLC, Russia
Russian Yoga School, Zebra Hero, Russia
Silver
The safest place, Artem Nugmanov/Self employed, Russia
Bronze
Closer to moms, Salmon Graphics, Belarus
Short-list
Now You Understand, Not Perfect Riga, Latvia
Stay at Home, Not Perfect Riga, Latvia
Fast internet for meaningful use, Not Perfect Riga, Latvia
My Lockdown, Mr. Da Vinci, Brazil
S2 Change for Good / Print
Gold
Special Edition, Y agency, Ukraine
Silver
For More Life, Kraken, Georgia
Art of Quarantine, Looma, Ukraine
Equal Colors, White Rabbit Budapest, Hungary
Read vs. Covid, SEED a creative agency, Kazakhstan
Bronze
Don’t play hide-and-seek with life, Kollegi, Russia
Off Road, in house, Mood, Peru
Mask the tunnels, Havas Creative Group Ukraine, Ukraine
Short-list
Burger King Belgium – Stay Home, Buzzman, France
The Physical Violence Virus Cell, Cheil Centrade, Romania
Hair Dryer, Salsa, Peru
series Another seas, entries Another seas: The Sea of Tranquility, Another seas: Acidalian Sea, Ruport, Russia
S3 Change for Good / Radio
Silver
Sea of ideas, Leo Burnett Ukraine, Ukraine
S4 Change for Good / Campaign
Gold
We Are Siberia, TUTKOVBUDKOV, russia
A Team of One, Loong, China
Silver
Font of Kindness, SMETANA, Russia
The sound of Indifference, watergunz, Georgia
Our Sea, Possible Moscow x Suprematika, Russia
Birds Records, BBDO Moscow, Russia
N23, Action, Russia
Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
Bronze
A Humane Ending, Nord DDB Riga, Latvia
Bee in touch, Starcom, Leo Burnett Moscow, Russia
Survivors, BBDO Moscow, Russia
My Name Is Enough, Doping Creative Agency, Armenia
Freedom is near, Movie, Russia (moved from S1 Change for Good / Film)
Short-list
#BoobCulture – Breast Cancer Awareness campaign, Nord DDB Riga, Latvia
Unsilent bouquet, GForce/Grey, Kazakhstan
#safeisthenewsexy, Magic Camp (Yandex.Taxi), Russia
Wheelchange Tours, FCB Lisbon, Portugal
Special prize for great impact
Font of Kindness, SMETANA, Russia
Special prize for product design
Wheelchange Tours, FCB Lisbon, Portugal
S5 Change for Good / Interactive
Gold
Terms Against Bullying, White Rabbit Budapest, Hungary
Silver
Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia (moved from S1 Change for Good / Film)
Bronze
FlyHome, TUTKOVBUDKOV, Russia
Trip In The Dark , Voskhod, Russia (moved from S4 Change for Good / Campaign)
Short-list
#TakeMEMEhome, BBDO Moscow, Russia
DIGITAL
- DIGITAL
D1 Websites
Bronze
Trip In The Dark, Voskhod, Russia
Short-list
BBDO Daily, Proximity Russia, Russia
D2 Interactive projects
Bronze
“Look at the World like a Child”, Humanz, Russia
Dyatlov Group’s Journal: The Last Page, Ruptly, Germany
Short-list
Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
D3 Online video & Viral film
Gold
Ad that you can feel by skin, Proximity Russia, Russia
Silver
Russian Yoga School, Zebra Hero, Russia
Bronze
Last rave, Zebra Hero, Russia
Short-list
VOKA SMARTFAKE, TDI GROUP, Belarus
Birds Records, BBDO Moscow, Russia
D4 Pre-rolls
Bronze
Ad that you can feel by skin, Proximity Russia, Russia
D6 Digital Campaign
Gold
Birds Records, BBDO Moscow, Russia
Silver
The Greatest Reads, Contrapunto, Russia
Bronze
AI Versus, Voskhod, Russia
D7 Viral campaign
Gold
Russian Yoga School, Zebra Hero, Russia
Bronze
Trivial Pursuit Hotel, Media Agency – OMD Media Direction; Communication Agency – Leo Burnett Moscow, Russia
Short-list
VOKA SMARTFAKE, TDI GROUP, Belarus
D8 Social & Influencer Campaign
Gold
Russian Yoga School, Zebra Hero, Russia
Bronze
#TakeMEMEhome, BBDO Moscow, Russia
Short-list
Tera Botin, Leavingstone, Georgia
D9 Native Advertising
Silver
Perfect Search, BBDO Moscow, Russia (moved from D4 Pre-rolls)
Bronze
Ad Blindness? Hacked!, getbob agency, Belarus
Last Rave, Zebra Hero, Russia
D10 Branded tech and innovations
Silver
The Greatest Reads, Contrapunto, Russia
Bronze
Dodo open source pizza, BBDO Moscow, Russia
Short-list
Tone de Cabaret, Socialist, Russia
D11 Digital Craft
Bronze
The Greatest Reads, Contrapunto, Russia
Trip In The Dark, Voskhod, Russia
- MOBILE
G1 Mobile websites
Bronze
Terms Against Bullying, White Rabbit Budapest, Hungary
G2 Apps
Short-list
Kinder of the future!, Humanz, Russia
G4 AR / VR / 360Вє videos
Bronze
Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia
G5 Activation by location / Voice activation
Gold
Bee in touch, Starcom, Leo Burnett Moscow, Russia
G8 Mobile Tech and Innovations
Silver
Bee in touch, Starcom, Leo Burnett Moscow, Russia
- CREATIVE DATA
T1 Data-enhanced Creativity
Silver
AI Versus, Voskhod, Russia
Bronze
Dodo open source pizza, BBDO Moscow, Russia
T3 Data storytelling
Silver
AI Versus, Voskhod, Russia
T4 Use of Real-time Data
Bronze
Bee in touch, Starcom, Leo Burnett Moscow, Russia
T5 Social Data & Insight
Silver
Terms Against Bullying,White Rabbit Budapest, Hungary
Bronze
Bee in touch, Starcom, Leo Burnett Moscow, Russia
MEDIA
V. CHANNELS
Short-list
V3 Print / Outdoor
Boosting sales with a single billboard, e:mg, Russia
V4 Ambient Media
Gold
Trivial Pursuit Hotel, Media Agency – OMD Media Direction; Communication Agency – Leo Burnett Moscow, Russia
We Are Siberia, TUTKOVBUDKOV, Russia
Silver
The Death of The Warsaw Palm, Syrena Communications, Poland
Short-list
Knowledge Leads to Freedom, Leavingstone, Georgia
Our Sea, Possible Moscow x Suprematika, Russia
V5 Events
Short-list
Instagram worthy. IKEA x Virgil Abloh, e:mg, Russia
Nerf battle in real life, e:mg, Russia
V6 Digital platforms
Silver
Trip in the dark, Voskhod, Russia
V8 Social Platforms
Short-list
A Letter from the Future, VOZDUH brand & communications, Russia
V9 Technology
Gold
AI Versus, Voskhod, Russia
Bronze
Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia
Short-list
Tone de Cabaret, Socialist, Russia
V10 Branded content
Silver
Birds Records, BBDO Moscow, Russia
All At Once, Voskhod, Russia
Short-list
5% is a lot!, 12, Russia
- EXCELLENCE IN MEDIA
W1 Excellence in Media insights and Stategy
Silver
Perfect Search, BBDO Moscow, Russia
W3 Excellence in Media Engagement
Gold
Trivial Pursuit Hotel, Media Agency – OMD Media Direction; Communication Agency – Leo Burnett Moscow, Russia
Silver
We Are Siberia, TUTKOVBUDKOV, Russia
W4 Use of Data
Gold
AI Versus, Voskhod, Russia
- MEDIA CAMPAIGN
M1 Integrated Campaign
Gold
We Are Siberia, TUTKOVBUDKOV, Russia
Silver
Complaining, Not Perfect Tallinn, Estonia
Bronze
#Date_With_Art, Postmen DA, Ukraine
M2 Low Budget Campaign
Gold
Perfect Search, BBDO Moscow, Russia
Bronze
Survivors, BBDO Moscow, Russia
M3 Influencer Campaign
Gold
A Team of One, Loong, China
Silver
Tera Botin, Leavingstone, Georgia
Birds Records, BBDO Moscow, Russia
Bronze
REN TIME, AIDA Pioneer, Belarus
CREATIVE
- FILM
F1 Film TV/Screens
Bronze
MATRIX, Forte Grey, Belarus
Short-list
working hours, Not Perfect Vilnius, Lithuania
No ties allowed, Voskhod, Russia
F2 Online
Gold
Birds Records, BBDO Moscow, Russia
Russian Yoga School, Zebra Hero, Russia
Silver
VOKA SMARTFAKE, TDI GROUP, Belarus
The sound of Indifference, watergunz, Georgia
Bronze
The Kommunalka, Leo Burnett Moscow, Russia
Series Big Foot, Forte Grey, Belarus
Short-list
Runners guide to Riga, Nord DDB Riga, Latvia
Ad that you can feel by skin, Proximity Russia, Russia
MATRIX SHORT, Forte Grey, Belarus
Stronger than crisis, Voskhod, Russia
Carp, AIDA Pioneer, Belarus
F3 Film Craft
Silver
The Kommunalka, Leo Burnett Moscow, Russia
All At Once, Voskhod, Russia
Tatarka – AU, Little Big family, Uzbekistan
Bronze
Terem “Assortment”, Perspecrive Pro., Russia (moved from F1 TV/Screens)
MATRIX, Forte Grey, Belarus
The sound of Indifference, watergunz, Georgia
Серия работ NUGO – 007, NUGO – 007 – Snow, NUGO – 007 – Coolant, Mozaika, Georgia
Short-list
Uzcard. Easy payment, TBWA \ CAC \ Tashkent, Uzbekistan
Super Jars, Svetly Story, Russia
- INTEGRATED
K1 Omni-channel Campaign
Gold
The New National Anthem Edition, Impact BBDO, UAE
Silver
The Greatest Reads, Contrapunto, Russia
Our Sea, Possible Moscow x Suprematika, Russia
Short-list
Complaining, Not Perfect Tallinn, Estonia
CalenDare Agaisnt Plastic, Zuck&Berg, Armenia
My Name Is Enough, Doping Creative Agency, Armenia
K2 Digital Campaign
Silver
The Greatest Reads, Contrapunto, Russia
Birds Records, BBDO Moscow, Russia
Russian Yoga School, Zebra Hero, Russia
K3 Social & Influencer Campaign
Gold
#TakeMEMEhome, BBDO Moscow, Russia
Font of Kindness, SMETANA, Russia
Short-list
Russian Yoga School, Zebra Hero, Russia
K4 Viral Campaign
Bronze
Russian Yoga School, Zebra Hero, Russia
My Name Is Enough, Doping Creative Agency, Armenia
K5 Brand Launch / Re-launch Campaign
Gold
We Are Siberia, TUTKOVBUDKOV, Russia
Bronze
Dyatlov Group’s Journal: The Last Page, Ruptly, Germany
Short-list
Continental IceContact: “Winter’s revolution” – first ever unmanned test drive of tires”, Action, Russia
K6 Brand Loyalty Campaign
Short-list
Freedom is near, Movie, Russia
K7 Breakthrough on a Budget
Gold
Kak tebe takoe, Elon Musk?, Ruport, Russia
Silver
Survivors, BBDO Moscow, Russia
Dodo open source pizza, BBDO Moscow, Russia
Bronze
N23, Action, Russia
Short-list
Delivery of Fate, Ruport, Russia
K8 Selfpromo
Silver
DeepBogusky, Andrey Tyukavkin, Latvia
Bronze
Dyatlov Group’s Journal: The Last Page, Ruptly, Germany
K9 Creative Strategy
Gold
Birds Records, BBDO Moscow, Russia
- BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded content
Gold
Birds Records, BBDO Moscow, Russia
Silver
The Greatest Reads, Contrapunto, Russia
All At Once, Voskhod, Russia
Bronze
Tatarka – AU, Little Big family, Uzbekistan
Short-list
Last rave, Zebra Hero, Russia
N2 Audio branded content
Gold
Birds Records, BBDO Moscow, Russia
N3 Interactive branded content
Gold
Dyatlov Group’s Journal: The Last Page, Ruptly, Germany
Short-list
Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
N4 Branded events
Short-list
Trash talk, Nord DDB Riga, Latvia
N5 Brand experience
Gold
Trivial Pursuit Hotel, Communication Agency – Leo Burnett Moscow; Media Agency – OMD Media Direction, Russia
Silver
Wheelchange Tours, FCB Lisbon, Portugal
Short-list
Dodo open source pizza, BBDO Moscow, Russia
Special prize – Appreciation award
Wheelchange Tours, FCB Lisbon, Portugal
- OUTDOOR
O1 Billboards
Gold
Kak tebe takoe, Elon Musk?, Ruport, Russia
O4 Ambient
Bronze
Knowledge Leads to Freedom, Leavingstone, Georgia
Coming OutDoor, FCB Lisbon, Portugal
My Name Is Enough, Doping Creative Agency, Armenia
Short-list
We Are Siberia, TUTKOVBUDKOV, Russia
O5 Innovation in Оutdoor
Gold
Truck Art Childfinder, Impact BBDO Dubai + BBDO Pakistan + Samar Minallah Khan, UAE
Special prize for national spirit
Truck Art Childfinder, Impact BBDO Dubai + BBDO Pakistan + Samar Minallah Khan, UAE
P1 Print
Silver
Серия работ The Navigate Poster, New York, Milan, London, Beijing, Leo Burnett Moscow, Russia
Bronze
Save Classic Blue (moved from P3 Innovation in Print), White Rabbit Budapest, Hungary
Short-list
That`s how we write the history, Royal Kusto, Kazakhstan
Hot Dog, Not Perfect Vilnius, Lithuania
Turn your intensity on, Not Perfect Minsk, Belarus
Cashless, Endorphin, Azerbaijan
A Regular Weapon, Possible Moscow, Russia
P4 Print Craft
Gold
Equal Colors, White Rabbit Budapest, Hungary
Short-list
Series Dolls, Dolls, Dolls Blue Dress, Acqua, Italy
- RADIO & AUDIO
R1 Radio & Streaming
Gold
Birds Records, BBDO Moscow, Russia
Short-list
Sea of ideas, Leo Burnett Ukraine, Ukraine
R2 Excellence in Audio
Short-list
The sound of Indifference, watergunz, Georgia
MARKETING
- BRAND EXPERIENCE & ACTIVATION
A2 Brand Experience
Silver
Trivial Pursuit Hotel, Communication Agency – Leo Burnett Moscow; Media Agency – OMD Media Direction, Russia
Short-list
N23, Action, Russia
Russian Yoga School, Zebra Hero, Russia
AI Versus, Voskhod, Russia
A3 Technology & Touchpoints
Bronze
AI Versus, Voskhod, Russia
Short-list
Bee in touch, Starcom, Leo Burnett Moscow, Russia
А4 Consumer Engagement
Bronze
We Are Siberia, TUTKOVBUDKOV, Russia
Short-list
N23, Action, Russia
Ad Blindness? Hacked!, getbob agency, Belarus
Let’s beer more local, GREAT, Russia
The taste of Moscow, Marvelous, Russia
A5 Strategy
Gold
Complaining, Not Perfect Tallinn, Estonia, (moved from A6 Campaign)
Silver
Birds Records, BBDO Moscow, Russia
A6 Campaign
Bronze
We Are Siberia, TUTKOVBUDKOV, Russia
Short-list
Russian Yoga School, Zebra Hero, Russia
A7 Breakthrough on a Budget
Gold
N23, Action, Russia
Silver
VOKA SMARTFAKE, TDI GROUP, Belarus
Bronze
Delivery of Fate, Ruport, Russia
Short-list
Probably the highest beer sampling in the world, proof., Bulgaria, (moved from A2 Brand Experience)
- PR
C1 PR Practices & Technics
Silver
A Team of One, Loong, China
Bronze
N23, Action, Russia
C2 Digital & Social
Silver
Russian Yoga School, Zebra Hero, Russia
Short-list
AI Versus, Voskhod, Russia
C3 Influencer
Silver
Birds Records, BBDO Moscow, Russia
Kak tebe takoe, Elon Musk?, Ruport, Russia
Short-list
Russian Yoga School, Zebra Hero, Russia
C5 Campaign
Short-list
VOKA SMARTFAKE, TDI GROUP, Belarus
- DIRECT
H1 Channels
Silver
Kak tebe takoe, Elon Musk?, Ruport, Russia
Bronze
N23, Action, Russia
Short-list
Our Sea, Possible Moscow x Suprematika, Russia
H3 Digital & Social
Bronze
UFC CHATBOT, Outofthebox, Russia
H4 Strategy
Gold
N23, Action, Russia
H5 Campaign
Gold
Birds Records, BBDO Moscow, Russia
- INNOVATIONS
I1 Innovations
Silver
DeepBogusky, Andrey Tyukavkin, Latvia
Bronze
Birds Records, BBDO Moscow, Russia
Short-list
Dodo open source pizza, BBDO Moscow, Russia
Special prize for craziness
DeepBogusky, Andrey Tyukavkin, Latvia
CREATIVE EFFECTIVENESS
- CREATIVE EFFECTIVENESS
E1 Short-term Creative Effectiveness
Gold
Kak tebe takoe, Elon Musk?, Ruport, Russia
E2 Long-term Creative Effectiveness
Short-list
Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
E3 Breakthrough on a Budget
Gold
VOKA SMARTFAKE, TDI GROUP, Belarus
BRANDING
- COMMUNICATION DESIGN
B1 Creation of New Brand Identity
Gold
Kurnaya izba, Terminal design, Russia
Silver
Tashkent City Identity Design, MA’NO Branding, Uzbekistan
Bronze
OSOM, Voskhod, Russia
Classic Picnic Identity, Leo Burnett Ukraine, Ukraine
ME’MOR Architects Award, MA’NO Branding, Uzbekistan
Short-list
Digital Chain rebranding, Digital Chain, Cyprus
B2 Rebrand / Refresh of an Еxisting Brand
Silver
Kaspersky rebranding, Plenum.CX, Russia
Short-list
Forest Cats Redesign, 13 floor, Russia
ACME “A Journey Through Smart Life” Rebranding Campaign, Caption, Lithuania
Norebo, Ermolaev Bureau, Russia
Lamoda Rebranding, Shuka Design, Russia
We Are Siberia, TUTKOVBUDKOV, Russia
B3 Promotional Printed Materials
Bronze
CalenDare Agaisnt Plastic, Zuck&Berg, Armenia
deSidera, Acqua, Italy
B4 Promotional Item Design
Bronze
Ööloom birdfood package, Newton Marketing, Estonia (moved from X3 Innovation in Рackaging)
Short-list
Digital Detox Line, Not Perfect Riga, Latvia
Yellow and white press, Salmon Graphics, Belarus
B5 Brand Environment & Experience Design
Bronze
The Peak, The Embassy, Italy
Short-list
Nova Artizana, OTVETDESIGN, Russia
Kaspersky rebranding, Plenum.CX, Russia
We Are Siberia, TUTKOVBUDKOV, Russia
B7 Design Craft
Bronze
#VictoryFont May, RT, Russia
Short-list
OSOM, Voskhod, Russia
- DIGITAL & INTERACTIVE DESIGN
Q1 Website design
Bronze
See the Future through Our Eyes, Possible Moscow, Russia
Short-list
Trip In The Dark, Voskhod, Russia
Q3 Social Media Design
Bronze
#VictoryFont May, RT, Russia
Q4 Design of virtual promo-tools
Short-list
BBDO Daily, Proximity Russia, Russia (moved from Q1 Website design)
- PACKAGING DESIGN
X1 Packaging of foodstuffs
Gold
Absolut Comeback / Recycle, Drama Queen Communications, Sweden
Silver
Woodker, PG Brand Reforming Poland, Poland/Belarus
Premiere of Taste, Depot branding agency, Russia
Bronze
Like a bird, OTVETDESIGN, Russia
Short-list
Redesign of “Zelenaya Liniya” (“Green Line”), Ohmybrand, Russia
Dzuba, LOGA BIGA, Belarus
Yo&Go, Depot branding agency, Russia
Veivi: Delicate balance of wellbeing, Depot branding agency, Russia
X2 Packaging of non-food products
Gold
N23, Action, Russia
BRITE, Depot branding agency, Russia
Bronze
Canonpharma, REPINA branding, Russia
Short-list
WonderLab, Depot branding agency, Russia
X3 Innovation in Рackaging
Short-list
Zombeer – beer packaging, SLD Agency, Russia
Jägermeister custom label, Panda Digital, Russia
Natural packaging for natural products, Synthesis creative lab, Uzbekistan
PRIZES OF MASS MEDIA JURY
VOKA SMARTFAKE, TDI GROUP, Belarus
Traces, AIDA Pioneer, Belarus
Taxi on batteries, AIDA Pioneer, Belarus
Art of Quarantine, Looma, Ukraine
BALKONYARTIST, The Smarts, Bulgaria
FlyHome, TUTKOVBUDKOV, Russia
Special prize from MASS MEDIA JURY, introduced by Artox Media Digital Group
Ad Blindness? Hacked!, getbob agency, Belarus
Special prize from MASS MEDIA JURY for humor
Burger King France – Always Maintain Distance, Buzzman, France
SPECIAL PRIZES FROM FESTIVAL PARTNERS
Special prize from typography Druk-S
Hair Dryer, Salsa, Peru
Special prize from АКМА (Belarus) for Refreshing Event Solution
Canada Dry Snow Experience, Furia, Chile
Special prize from АCAR (Russia)
Complaining, Not Perfect Tallinn, Estonia
Special prize from NAAI (Uzbekistan)
Quarantine Entertainment, Kinograf, Ukraine
Congratulations to the winners!
