Объявлены шорт-листы международного фестиваля креативности «Белый квадрат»

Объявлены шорт-листы международного фестиваля креативности «Белый квадрат»

24-26 июня состоялись заседания шести основных составов международного жюри одного из крупнейших в Европе креативных событий – Международного фестиваля рекламы «Белый Квадрат». Судейство проходило в формате live-конференций. Суммарно во все конкурсы фестиваля в этом году было подано 937 работ от участников из 31 страны мира. Впереди заседания еще двух составов жюри – жюри СМИ, а также Высокого жюри, которое присудит Гран-при фестиваля.

 

Призеры и победители «Белого Квадрата» 2020 будут объявлены на Церемонии награждения, которая пройдет 9 июля в формате оффлайн open-air party. Онлайн-трансляция мероприятия будет вестись во всех странах-участницах фестиваля.

Алена Устинович, Председатель Правления Ассоциации Коммуникационных и Маркетинговых Агентств Беларуси, продюсер «Белого Квадрата», отметила: «Опыт онлайн судейства для нас новый, было непросто, но все получилось. Хотелось бы выразить признательность всем членам жюри за то, насколько внимательно и трепетно они отнеслись к оценке поданных работ. Судили, как всегда, строго, но конструктивно. Меня радует достаточно внушительный список шорт-листов в этом году. Думаю, жюри сочли правильным поддержать участников, придать им вдохновения, позитива. В такие трудные времена особенно хочется праздника, и я рада, что существует «Белый Квадрат», который может подарить его индустрии».

 

На данный момент объявлены шорт-листы во всех семи конкурсных категориях фестиваля.

 

CHANGE FOR GOOD

  1. CHANGE FOR GOOD

S1 Change for Good / Film

Now You Understand, Not Perfect Riga, Latvia

Stay at Home, Not Perfect Riga, Latvia

Fast internet for meaningful use, Not Perfect Riga, Latvia

My Lockdown, Mr. Da Vinci, Brazil

Closer to moms, Salmon Graphics, Belarus

The safest place, Artem Nugmanov/Self employed

The Choice, Marvelous LLC, Russia

Russian Yoga School, Zebra Hero, Russia

 

S2 Change for Good / Print

Burger King Belgium — Stay Home, Buzzman, France

Art of Quarantine, Looma, Ukraine

The Physical Violence Virus Cell, Cheil Centrade, Romania

Equal Colors, White Rabbit Budapest, Hungary

For More Life, Kraken, Georgia

Hair Dryer, Salsa, Peru

Off Road, in house, Mood, Peru

Read vs. Covid,  SEED creative agency, Kazakhstan

Special Edition, Y agency, Ukraine

Another seas: The Sea of Tranquility, Ruport, Russia

Another seas: Acidalian Sea, Ruport, Russia

Don’t play hide-and-seek with life, Kollegi, Russia

Mask the tunnels, Havas Creative Group Ukraine, Ukraine

 

S3 Change for Good / Radio

Sea of ideas, Leo Burnett Ukraine, Ukraine

 

S4 Change for Good / Campaign

N23, Action, Russia

Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia

A Humane Ending, Nord DDB Riga, Latvia

#BoobCulture — Breast Cancer Awareness campaign, Nord DDB Riga, Latvia

A Team of One, Loong, China

Our Sea, Possible Moscow x Suprematika, Russia

Birds Records, BBDO Moscow, Russia

Unsilent bouquet, GForce/Grey, Kazakhstan

#safeisthenewsexy, Magic Camp (Yandex.Taxi), Russia

The sound of Indifference, watergunz, Georgia

Wheelchange Tours, FCB Lisbon, Portugal

We Are Siberia, TUTKOVBUDKOV, Russia

My Name Is Enough, Doping Creative Agency, Armenia

Survivors, BBDO Moscow, Russia

Font of Kindness, SMETANA, Russia

Russian Yoga School, Zebra Hero, Russia

Freedom is near, Movie, Russia (moved from S1 Change for Good / Film)

Bee in touch, Starcom, Leo Burnett Moscow, Russia

 

S5 Change for Good / Interactive

Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia (moved from S1 Change for Good / Film)

FlyHome, TUTKOVBUDKOV, Russia

Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia

Terms Against Bullying, White Rabbit Budapest, Hungary

#TakeMEMEhome, BBDO Moscow, Russia

Trip In The Dark, Voskhod, Russia (moved from S4 Change for Good / Campaign)

 

DIGITAL

  1. DIGITAL

D1 Websites

BBDO Daily, Proximity Russia, Russia

Trip In The Dark, Voskhod, Russia

 

D2 Interactive projects

Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia

«Look at the World like a Child», Humanz, Russia

Dyatlov Group’s Journal: The Last Page, Ruptly, Germany

 

D3 Online video & Viral film

VOKA SMARTFAKE, TDI GROUP, Belarus

Birds Records, BBDO Moscow, Russia

Ad that you can feel by skin, Proximity Russia, Russia

Last rave, Zebra Hero, Russia

Russian Yoga School, Zebra Hero, Russia

 

D4 Pre-rolls

Ad that you can feel by skin, Proximity Russia, Russia

 

D6 Digital Campaign

Birds Records, BBDO Moscow, Russia

The Greatest Reads, Contrapunto, Russia

AI Versus, Voskhod, Russia

 

D7 Viral campaign

Russian Yoga School, Zebra Hero, Russia

Trivial Pursuit Hotel, Media Agency — OMD Media Direction; Communication Agency — Leo Burnett Moscow, Russia

VOKA SMARTFAKE, TDI GROUP, Belarus

 

D8 Social & Influencer Campaign

Russian Yoga School, Zebra Hero, Russia

Tera Botin, Leavingstone, Georgia

#TakeMEMEhome, BBDO Moscow, Russia

 

D9 Native Advertising

Perfect Search, BBDO Moscow, Russia (moved from D4 Pre-rolls)

Ad Blindness? Hacked!, getbob agency, Belarus

Last Rave, Zebra Hero, Russia

 

D10 Branded tech and innovations

Tone de Cabaret, Socialist, Russia

The Greatest Reads, Contrapunto, Russia

Dodo open source pizza, BBDO Moscow, Russia

 

D11 Digital Craft

The Greatest Reads, Contrapunto, Russia

Trip In The Dark, Voskhod, Russia

 

  1. MOBILE

G1 Mobile websites

Terms Against Bullying, White Rabbit Budapest, Hungary

 

G2 Apps

Kinder of the future!, Humanz, Russia

 

G4 AR / VR / 360Вє videos

Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia

 

G5 Activation by location / Voice activation

Bee in touch, Starcom, Leo Burnett Moscow, Russia

 

G8 Mobile Tech and Innovations

Bee in touch, Starcom, Leo Burnett Moscow, Russia

 

  1. CREATIVE DATA

T1 Data-enhanced Creativity

Dodo open source pizza, BBDO Moscow, Russia

AI Versus, Voskhod, Russia

 

T3 Data storytelling

AI Versus, Voskhod, Russia

 

 

T4 Use of Real-time Data

Bee in touch, Starcom, Leo Burnett Moscow, Russia

 

T5 Social Data & Insight

Terms Against Bullying, White Rabbit Budapest, Hungary

Bee in touch, Starcom, Leo Burnett Moscow, Russia

 

MEDIA
V. CHANNELS

V3 Print / Outdoor

Boosting sales with a single billboard, e:mg, Russia

 

V4 Ambient Media

Trivial Pursuit Hotel, Media Agency — OMD Media Direction; Communication Agency — Leo Burnett Moscow, Russia

Knowledge Leads to Freedom, Leavingstone, Georgia

Our Sea, Possible Moscow x Suprematika, Russia

The Death of The Warsaw Palm, Syrena Communications, Poland

We Are Siberia, TUTKOVBUDKOV, Russia

 

V5 Events

Instagram worthy. IKEA x Virgil Abloh, e:mg, Russia

Nerf battle in real life, e:mg, Russia

 

V6 Digital platforms

Trip in the dark, Voskhod, Russia

 

V8 Social Platforms

A Letter from the Future, VOZDUH brand & communications, Russia

 

V9 Technology

Tone de Cabaret, Socialist, Russia

Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia

AI Versus, Voskhod, Russia

 

V10 Branded content

Birds Records, BBDO Moscow, Russia

All At Once, Voskhod, Russia

5% is a lot!, 12, Russia

 

  1. EXCELLENCE IN MEDIA

W1 Excellence in Media insights and Strategy

Perfect Search, BBDO Moscow, Russia

 

W3 Excellence in Media Engagement

Trivial Pursuit Hotel, Media Agency — OMD Media Direction; Communication Agency — Leo Burnett Moscow, Russia

We Are Siberia, TUTKOVBUDKOV, Russia

 

W4 Use of Data

AI Versus, Voskhod, Russia

 

  1. MEDIA CAMPAIGN

M1 Integrated Campaign

Complaining, Not Perfect Tallinn, Estonia

#Date_With_Art, Postmen DA, Ukraine

We Are Siberia, TUTKOVBUDKOV, Russia

 

M2 Low Budget Campaign

Survivors, BBDO Moscow, Russia

Perfect Search, BBDO Moscow, Russia

 

M3 Influencer Campaign

Tera Botin, Leavingstone, Georgia

A Team of One, Loong, China

Birds Records, BBDO Moscow, Russia

REN TIME, AIDA Pioneer, Belarus

 

CREATIVE

  1. FILM

F1 Film TV/Screens

working hours, Not Perfect Vilnius, Lithuania

MATRIX, Forte Grey, Belarus

No ties allowed, Voskhod, Russia

 

F2 Online

VOKA SMARTFAKE, TDI GROUP, Belarus

The Kommunalka, Leo Burnett Moscow, Russia

Runners guide to Riga, Nord DDB Riga, Latvia

Birds Records, BBDO Moscow, Russia

Ad that you can feel by skin, Proximity Russia, Russia

Series Big Foot, Forte Grey, Belarus

MATRIX SHORT, Forte Grey, Belarus

Stronger than crisis, Voskhod, Russia

The sound of Indifference, watergunz, Georgia

Carp, AIDA Pioneer, Belarus

Russian Yoga School, Zebra Hero, Russia

 

 

F3 Film Craft

The Kommunalka, Leo Burnett Moscow, Russia

MATRIX, Forte Grey, Belarus

All At Once, Voskhod, Russia

Uzcard. Easy payment, TBWA \ CAC \ Tashkent, Uzbekistan

Tatarka — AU, Little Big family, Uzbekistan

The sound of Indifference, watergunz, Georgia

Super Jars, Svetly Story, Russia

Terem «Assortment», Perspecrive Pro., Russia (moved from F1 TV/Screens)

entries Winter Tires, Coolant from the series NUGO – 007, Mozaika, Gerogia

 

  1. INTEGRATED

K1 Omni-channel Campaign

Complaining, Not Perfect Tallinn, Estonia

The Greatest Reads, Contrapunto, Russia

CalenDare Agaisnt Plastic, Zuck&Berg, Armenia

Our Sea, Possible Moscow x Suprematika, Russia

The New National Anthem Edition, Impact BBDO, UAE

My Name Is Enough, Doping Creative Agency, Armenia

 

K2 Digital Campaign

The Greatest Reads, Contrapunto, Russia

Birds Records, BBDO Moscow, Russia

Russian Yoga School, Zebra Hero, Russia

 

K3 Social & Influencer Campaign

#TakeMEMEhome, BBDO Moscow, Russia

Russian Yoga School, Zebra Hero, Russia

Font of Kindness, SMETANA, Russia

 

K4 Viral Campaign

Kak tebe takoe, Elon Musk?, Ruport, Russia

My Name Is Enough, Doping Creative Agency, Armenia

Russian Yoga School, Zebra Hero, Russia

 

K5 Brand Launch / Re-launch Campaign

Continental IceContact: “Winter’s revolution” — first ever unmanned test drive of tires”, Action, Russia

Dyatlov Group’s Journal: The Last Page, Ruptly, Germany

We Are Siberia, TUTKOVBUDKOV, Russia

 

K6 Brand Loyalty Campaign

Freedom is near, Movie, Russia

 

K7 Breakthrough on a Budget

N23, Action, Russia

Dodo open source pizza, BBDO Moscow, Russia

Delivery of Fate, Ruport, Russia

Survivors, BBDO Moscow, Russia

Kak tebe takoe, Elon Musk?, Ruport, Russia

 

K8 Selfpromo

DeepBogusky, Andrey Tyukavkin, Russia

Dyatlov Group’s Journal: The Last Page, Ruptly, Germany

 

K9 Creative Strategy

Birds Records, BBDO Moscow, Russia

 

  1. BRANDED CONTENT & ENTERTAINMENT

N1 Visual branded content

The Greatest Reads, Contrapunto, Russia

Birds Records, BBDO Moscow, Russia

All At Once, Voskhod, Russia

Tatarka — AU, Little Big family, Uzbekistan

Last rave, Zebra Hero, Russia

 

N2 Audio branded content

Birds Records, BBDO Moscow, Russia

 

N3 Interactive branded content

Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia

Dyatlov Group’s Journal: The Last Page, Ruptly, Germany

 

N4 Branded events

Trash talk, Nord DDB Riga, Latvia

 

N5 Brand experience

Trivial Pursuit Hotel, Communication Agency — Leo Burnett Moscow, Russia; Media Agency — OMD Media Direction

Dodo open source pizza, BBDO Moscow, Russia

Wheelchange Tours, FCB Lisbon, Portugal

 

  1. OUTDOOR

O1 Billboards

Kak tebe takoe, Elon Musk?, Ruport, Russia

 

O4 Ambient

Knowledge Leads to Freedom, Leavingstone, Georgia

Coming OutDoor, FCB Lisbon, Portugal

We Are Siberia, TUTKOVBUDKOV, Russia

My Name Is Enough, Doping Creative Agency, Armenia

 

 

O5 Innovation in Оutdoor 

Truck Art Childfinder, Impact BBDO Dubai + BBDO Pakistan + Samar Minallah Khan, UAE

 

  1. PRINT

P1 Print

That`s how we write the history, Royal Kusto, Kazakhstan

Hot Dog, Not Perfect Vilnius, Lithuania

Turn your intensity on, Not Perfect Minsk, Belarus

Cashless, Endorphin, Azerbaijan

A Regular Weapon, Possible Moscow, Russia

Save Classic Blue, White Rabbit Budapest, Hungary (moved from P3 Innovation in Print)

entries New York, Milan, London, Beijing from the series The Navigate Poster, Leo Burnett Moscow, Russia

 

 

P4 Print Craft

Equal Colors, White Rabbit Budapest, Hungary

Dolls, Acqua, Italy

Dolls Blue Dress, Acqua, Italy

 

  1. RADIO & AUDIO

R1 Radio & Streaming

Birds Records, BBDO Moscow, Russia

Sea of ideas, Leo Burnett Ukraine, Ukraine

 

R2 Excellence in Audio

The sound of Indifference, watergunz, Georgia

 

MARKETING

  1. BRAND EXPERIENCE & ACTIVATION

A2 Brand Experience

Trivial Pursuit Hotel, Communication Agency — Leo Burnett Moscow, Russia; Media Agency — OMD Media Direction, Russia

N23, Action, Russia

Russian Yoga School, Zebra Hero, Russia

AI Versus, Voskhod, Russia

 

A3 Technology & Touchpoints

AI Versus, Voskhod, Russia

Bee in touch, Starcom, Leo Burnett Moscow, Russia

 

А4 Consumer Engagement

N23, Action, Russia

Ad Blindness? Hacked!, getbob agency, Belarus

Let’s beer more local, GREAT, Russia

The taste of Moscow, Marvelous, Russia

We Are Siberia, TUTKOVBUDKOV, Russia

 

A5 Strategy

Birds Records, BBDO Moscow, Russia

Complaining, Not Perfect Tallinn, Estonia, (moved from A6 Campaign)

 

A6 Campaign

We Are Siberia, TUTKOVBUDKOV, Russia

Russian Yoga School, Zebra Hero, Russia

 

A7 Breakthrough on a Budget

VOKA SMARTFAKE, TDI GROUP, Belarus

N23, Action, Russia

Delivery of Fate, Ruport, Russia

Probably the highest beer sampling in the world, proof., Bulgaria, (moved from A2 Brand Experience)

 

  1. PR

C1 PR Practices & Technics

A Team of One, Loong, China

N23, Action, Russia

 

C2 Digital & Social

AI Versus, Voskhod, Russia

Russian Yoga School, Zebra Hero, Russia

 

C3 Influencer

Birds Records, BBDO Moscow, Russia

Kak tebe takoe, Elon Musk?, Ruport, Russia

Russian Yoga School, Zebra Hero, Russia

 

C5 Campaign

VOKA SMARTFAKE, TDI GROUP, Belarus

 

  1. DIRECT

H1 Channels

Kak tebe takoe, Elon Musk?, Ruport, Russia

N23, Action, Russia

Our Sea, Possible Moscow x Suprematika, Russia

 

H3 Digital & Social

UFC CHATBOT, Outofthebox, Russia

 

H4 Strategy

N23, Action, Russia

 

H5 Campaign

Birds Records, BBDO Moscow, Russia

 

  1. INNOVATIONS

I1 Innovations

Dodo open source pizza, BBDO Moscow, Russia

Birds Records, BBDO Moscow, Russia

DeepBogusky, Andrey Tyukavkin, Russia

 

CREATIVE EFFECTIVENESS

  1. CREATIVE EFFECTIVENESS

E1 Short-term Creative Effectiveness

Kak tebe takoe, Elon Musk?, Ruport, Russia

 

E2 Long-term Creative Effectiveness

Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia

 

E3 Breakthrough on a Budget

VOKA SMARTFAKE, TDI GROUP, Belarus

 

BRANDING

  1. COMMUNICATION DESIGN

B1 Creation of New Brand Identity

Digital Chain rebranding, Digital Chain, Russia

OSOM, Voskhod, Russia

Classic Picnic Identity, Leo Burnett Ukraine, Ukraine

ME’MOR Architects Award, MA’NO Branding, Uzbekistan

Kurnaya izba, Terminal design, Russia

Tashkent City Identity Design, MA’NO Branding, Uzbekistan

 

B2 Rebrand / Refresh of an Еxisting Brand

Forest Cats Redesign, 13 floor, Russia

ACME «A Journey Through Smart Life» Rebranding Campaign, Caption, Lithuania

Norebo, Ermolaev Bureau, Russia

Kaspersky rebranding, Plenum.CX, Russia

Lamoda Rebranding, Shuka Design, Russia

We Are Siberia, TUTKOVBUDKOV, Russia

 

B3 Promotional Printed Materials

CalenDare Agaisnt Plastic, Zuck&Berg, Armenia

deSidera, Acqua, Italy

 

B4 Promotional Item Design

Digital Detox Line, Not Perfect Riga, Latvia

Yellow and white press, Salmon Graphics, Belarus

Ööloom birdfood package, Newton Marketing, Estonia (moved from X3 Innovation in Рackaging)

 

B5 Brand Environment & Experience Design

The Peak, The Embassy, Italy

Nova Artizana, OTVETDESIGN, Russia

Kaspersky rebranding, Plenum.CX, Russia

We Are Siberia, TUTKOVBUDKOV, Russia

 

B7 Design Craft

#VictoryFont May, RT, Russia

OSOM, Voskhod, Russia

 

 

  1. DIGITAL & INTERACTIVE DESIGN

Q1 Website design

Trip In The Dark, Voskhod, Russia

See the Future through Our Eyes, Possible Moscow, Russia

 

Q3 Social Media Design

#VictoryFont May, RT, Russia

 

Q4 Design of virtual promo-tools

BBDO Daily, Proximity Russia, Russia (moved from Q1 Website design)

 

  1. PACKAGING DESIGN

X1 Packaging of foodstuffs

Like a bird, OTVETDESIGN, Russia

Redesign of “Zelenaya Liniya” (“Green Line”), Ohmybrand, Russia

Dzuba, LOGA BIGA, Belarus

Premiere of Taste, Depot branding agency, Russia

Yo&Go, Depot branding agency, Russia

Veivi: Delicate balance of wellbeing, Depot branding agency, Russia

Woodker, PG Brand Reforming Poland, Poland

Absolut Comeback / Recycle, Drama Queen Communications, Sweden

 

X2 Packaging of non-food products

N23, Action, Russia

Canonpharma, REPINA branding, Russia

BRITE, Depot branding agency, Russia

WonderLab, Depot branding agency, Russia

 

X3 Innovation in Рackaging

Zombeer — beer packaging, SLD Agency, Russia

Jägermeister custom label, Panda Digital, Russia

Natural packaging for natural products, Synthesis creative lab, Uzbekistan

 

Деловая и образовательная программа «Белого Квадрата» пройдет онлайн 7 и 8 июля и будет включать более 80 мастер-классов, а также дискуссионных панелей об актуальных трендах в сфере маркетинга, рекламы и брендинга, digital, медиа. На онлайн-площадках фестиваля встретятся представители креативной индустрии из 30 стран мира, в том числе России, стран СНГ, Европы, Америки, Азии и других. Условия участия и РЕГИСТРАЦИЯ доступны онлайн на официальном сайте adfest.by.

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