We are pleased to present the second author’s book by Lilit Shakaryan, a member of the Armenian Marketing Association. Title of the book — «Communication Challenges in the Information Society».
The second author’s book by Lilit Shakaryan, a sociologist, member of the Armenian Marketing Association, a leading specialist in the field of marketing communications, has been published. Lilit presented the history and the importance of creating the book in a friendly environment with the journalists. The author entitled the book «Communication Challenges in the Information Society».
«The book is highly professional, full of analysis. «It is intended for information experts, political scientists, journalists, students, and the general public related to information issues,» Lilit Shakaryan explain reporters. «It can be described as the society we live in is a media-saturated society. Images, sounds, feelings have a much greater role and significance than facts itself».
The book consists of three chapters. «Today, mass communication methods and mass media are easily transformed into mass manipulation tools, which have a significant impact on people’s feelings, knowledge, perceptions and values, changing their positions in social space, and even making them captive to imaginary ideas. In the conditions of information diversity, a person consumes his active, responsible role in the social process and becomes completely «manageable», wrote Lilit Shakaryan in the preface of her book. Author assumes that in the modern mosaic media world, where media not only create a sense of reality but also represent reality by framing events and situations, media literacy becomes increasingly important.
The first part of the book is devoted to the information revolution and the information society. It begins as follows: «society is a dynamic system and history shows that every society goes through certain stages in its development process. Here the author has dealt with the different layers of these stages in detail or, as the author says, with in-depth analysis.
The first chapter of the manual discusses possible transformations which take place in the «information societies» in the context of the geopolitical development of the modern period, and modeling of the informatization process of societies on the example of the Republic of Armenia.
The last chapter discusses the challenges of the cyber age and the ways to overcome them.
Summing up, it’s worth to mention that topics covered in this handbook relate to the challenges of modern global society, which are largely conditioned by the public knowledge of the information sector, general intellectual resources, their rational coordination and management.